Alife Rivington Club is an exclusive sneaker and streetwear boutique. The door is very unassuming, you must ring the bell to enter. Alife feels and looks like a gentlemen’s club, red carpet floors, rich wood panel throughout and a chandelier in the center of the room. All the shoes are display in their own individual lighted wooden shelves. Their sneakers are limited with a no restock policy. If your typical sneaker run is to Footlocker, than this probably isn’t the boutique for you.